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Behind the scenes.

These case studies take you behind the finished designs to show what the challenge was, how we tackled it together and the difference the final outcome made. It's a chance to see the thinking behind the work, not just the end result.

PROJECT TYPE: Branding 

​CLIENT: Stephanie, the founder of Organising Angel

Every new AI suggestion seemed to open another door for Stephanie rather than helping her move forward. The creative side of the business was becoming a huge drain on her time and energy.

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PROJECT TYPE: Corporate Marketing 

​CLIENT: Sagacity

The team knew the work was being handled.

They knew deadlines were being met.

And they knew that if a challenge came up, it would be solved without creating additional stress for them.

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PROJECT TYPE: Corporate Marketing 

CLIENT: Marshall Fire

Having a trusted designer who understands your business means less time explaining, less time tweaking and more time focusing on the work that moves your business forward.

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PROJECT TYPE: When your visuals don't match your value 

CLIENT: Julia Rose Styling

If your customers are impressed by your service but underwhelmed by your marketing materials, there's a disconnect worth fixing.

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PROJECT TYPE: 1 Day a week retainer

CLIENT: Pitney Bowes

The marketing team didn't need more process. They needed more capacity.

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I make businesses to look their best and connect with their audience through smart branding and brilliant design.

© 2026 by Fran Layzell

Fran Layzell Design submark
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