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A RETAINER GIVES YOU A TRUSTED DESIGNER ON HAND. SOMEONE WHO ALREADY UNDERSTANDS YOUR VISUAL STYLE, YOUR TONE, AND WHAT YOU’RE TRYING TO ACHIEVE, SO YOU CAN GET ON WITH EVERYTHING ELSE.

Think of it as having an extra pair of creative hands in your team, without hiring full-time.

SOUND FAMILIAR?

I can’t justify hiring someone full time, but I need dependable support.

You are stuck in the middle. Too much work to do it alone, but not enough budget or workload to bring in an in-house designer.

I don’t have anyone I can rely on quickly.

When something urgent lands, you have no one who can jump in, which slows projects down.

Our marketing looks mismatched because different people have designed different things.”

There’s no continuity. Everything looks disjointed. We know it’s hurting how professional our business appears.

"Thank you for your hard work, patience, and flexibility this year with all the shifting priorities. You’ve been such a key part of bringing everything to life, and we truly appreciate your creativity, insight, and the difference you’ve made to everything we’re doing."

Sabina Haniff, Marketing Director @ Pitney Bowes

WHAT CAN WE ACHIEVE?

Use your retainer time for whatever’s on your plate that week:

Campaign assets and promotional materials

Presentations and pitch decks

Event visuals, banners, signage and handouts

Social content and ready-to-use Canva templates

One-page documents, flyers and leave-behinds

Tidying up existing layouts so they actually work

WHY A RETAINER WORKS SO WELL

I’m here when you need me

Drop a request in and I can jump straight in, whether it’s a small tweak or something bigger

No starting from zero

Because I understand your visuals, I can create quickly, confidently and consistently

You get flexible support, not a full-time hire

Perfect if you need dependable design help but don’t have the workload (or budget) for an in-house designer

You get seamless working relationship

The more we work together, the easier and faster everything becomes. It’s like having your own designer, without any of the commitment.

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HOW IT WORKS

01.

Choose a monthly or quarterly retainer.​

Flexible options that fit your workflow, not the other way around.

02.

Send requests anytime
No formal briefing docs required. Just tell me what you need.

03.

Quick turnaround
Because I already know your visuals and how you communicate, I can work efficiently.

04.

One consistent partner
No explaining things to multiple freelancers. No mismatched visuals. Just steady support.

If you’re tired of juggling designers or doing everything yourself, a retainer gives you the comfort of knowing someone is always there. Ready to help, ready to make things look great, and ready to keep your marketing moving without the stress.

I make businesses to look their best and connect with their audience through smart branding and brilliant design.

© 2026 by Fran Layzell

Fran Layzell Design submark
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